At MC Dental, we are committed to ensuring the privacy of your information. We understand that as a customer using the MC Dental website, how important the confidentiality of your personal information is to you. The following statement addresses relevant privacy issues for the MC Dental. However, if you have any further questions relating to this privacy statement, please do not hesitate to email MC Dental firstname.lastname@example.org.
Information we collect
For each visitor to our web site, our web server collects the following type of information for statistical purposes:
- The number of users who visit the website,
- The date and time of visits,
- The number of pages viewed,
- Traffic patterns
This is anonymous statistical data, and no attempt will be made to identify users or their browsing activities. We use this data to evaluate our website performance and to improve the content we display to you.
When you provide information
The type of information that we collect from you will depend on what products and services you use on the website. When you provide us with personal details, i.e. when applying for an MC Dental product or online service, we will request personal information such as your name and address, your email address and a contact phone number. This information is essential so we may contact you when necessary on issues relating directly to the product or service.
We will not use your personal information for any purpose which is not related to the products or services we provide to you or for any purpose for which you would not reasonably expect us to use the information. Your information may be used by MC Dental to enable us to offer you other products and services that will enhance our relationship with you. It is your decision whether you wish us to provide this service to you. We may release information about you where there is a duty to the public to disclose that information. However, we will not sell your information to any individual or entity outside MC Dental for marketing purposes.
Email addresses and Mobile numbers
We may use your email address and mobile number to send our regular communications which provide information, announcements, updates on new and existing services and special offers.
It is our policy to email and SMS (text) customers who permit us to do so. If we send you an email and SMS (text) for marketing purposes, we will give you the option of not receiving further communications of this nature through an opt-out link.
Security of captured data
When capturing customer data, it is passed through a secure MC Dental server using encryption technology to ensure that your information is protected when being sent over the Internet. This also applies to information that may be collected for MC Dental by an agency, i.e. when entering a competition, where it will also be passed through a secure server.
Additionally, all stored customer information is protected from unauthorised access through the use of secure passwords and user logins or other security procedures.
Online Advertising- Remarketing
MC Dental uses Google AdWords Remarketing to advertise across the Internet. AdWords remarketing will display relevant ads tailored to you based on what areas of the website you have visited by placing a cookie on your device. This cookie does not identify you or give access to your computer. The cookie will identify when you have visited a particular page, so therefore ads will be remarketed relating to that specific page. Google AdWords Remarketing allows MC Dental to tailor marketing to better suit your needs and only display ads that are relevant to you. Additionally, MC Dental remarkets to patients that have provided an email address online or in-person at one of the clinics.